Case study 02Men Matter & Co / United Kingdom
Grooming with something to say.
A men’s grooming brand that pairs honest, no-nonsense products with an open commitment to men’s mental health. And a business The Benison Group holds a shareholding in.
01Our stake
Not a client. A business we’re invested in.
The Benison Group holds a shareholding in Men Matter & Co.
That puts us on the inside of the business: invested in where it goes, how it grows and the purpose it stands for.
- Sector
- Men’s grooming
- Based
- United Kingdom
- Our relationship
- The Benison Group holds a shareholding
- Its commitment
- 10% of annual profits to men’s mental-health initiatives
02The brand
Look good. Feel good. Built for men.
Straightforward grooming essentials for real routines: matte finishes, honest formulas and no fifteen-step regimes. Hair, beard and shaving, with supplements and clothing alongside.
Priced so that a proper routine isn’t a luxury, and sold to customers across the UK and Europe, with barbers, retailers and partners stocking the range.
03The purpose
Fight the Silence.
10% of annual profits go to men’s mental-health initiatives.
The brand talks about more than hair. Under the name Fight the Silence it backs ANDYSMANCLUB, the free peer-to-peer support groups for men across the UK, points people to Samaritans, and offers a free guide to starting the conversation.
The commitment runs through the whole customer journey, from the shop to a T-shirt that carries the message, not in the small print.
Five minutes a day that set the tone for everything after.
04The brand online
A shop with a point of view.
Black, copper and condensed capitals: the website sells the range and carries the purpose side by side, with the Fight the Silence page one click from the shop.
Product photographs and website stills: Men Matter & Co.
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